Ever get the comment “I’d love to buy your product, but I just can’t afford it”? Or–how about the even more blunt “That seems expensive!”

Here’s the truth: You probably don’t need to lower your price! In actuality, you can tweak your sales presentation or website by adding just a couple sentences, and that will close significantly more sales.

Read on for more details… (more…)

What if you had a secret mind-reading device that grabbed thoughts out of your potential customers’ heads and told you exactly what they would pay for that you could create?

That would be pretty awesome…wouldn’t it? Unfortunately, such a device doesn’t exist (at least as far as I know!) However, you can get pretty close to reading potential customers’ minds with the two methods I describe below…and if you’re anything like most business owners, you’ve probably never tried either one of these. Use both, and you may just be unstoppable… (more…)

When it comes to getting a logo designed, you have a lot of choices. Should you hire someone you know personally? Someone another company recommended? Or should you try a site where you can offer a logo “contest” and pay the winner for a logo?

I’ve used several different options to get logos throughout the years:

1. I’ve designed a logo myself.
2. I’ve hired a designer I knew personally.
3. I’ve hired a logo design company.
4. And, most recently, I’ve outsourced logo creation through both 99designs and Design Outpost.

In this post, I will run through each of the above four options in detail, and suggest the best course of action for getting you a great logo design at a low price–based on my own experience. (more…)

Do you believe it takes a lot of money to create an information product? How, exactly, does one go about creating an information product? Let’s take a look at the actual development process for an information product. (more…)

Do entrepreneurs need to attend college? As a successful entrepreneur, I often get asked if it would be beneficial for a teenager who shows a strong interest in starting a business to attend college. I have asked this question often of other successful entrepreneurs, as well, and the answer tends to go like this: “College can open up doors for young people, and it provides great networking opportunities.” In other words, a vague, unsubstantiated “yes”.

My answer is totally different: I don’t think college is beneficial for teenagers who already have a good idea of what they want to do with their lives, especially if they want to start a business.

Here’s my story…and some tips on whether college will be right for you: (more…)