I was helping a friend out with her business recently…giving her some advice and coaching on pricing. She is setting up a workshop to teach others how to start a business in her niche. I felt her price for the workshop was too low, and told her so.

Her response: “Well, these people are just starting out…they don’t have a whole lot of money, right?”

I replied: “Be careful. Don’t write the story for your potential customers.”

What Does “Writing the Story” Mean?

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I just spent a few hundred dollars on an information product. Now…you have to know how rare this is for me. I get “pitched” probably 100 times a month or more. The last time I spent over $100 on an information product…well, it’s been a while!

But today, I bought one. And for some of you, I think it might be the right decision, too. Hear me out, and you may be on your way to making money online, too: (more…)

oDesk review from a real user. Does oDesk work? I wrote about how to outsource around-the-house tasks earlier, but many of you (including, most recently, Christine) wanted more detail on how to outsource jobs that can be done online.

I’ve definitely had success outsourcing jobs online. In this blog post, I’ll show you which tasks I recommend you outsource, how much you can expect to pay, and where to find good workers. When you’ve read this post, you can immediately take action and start taking some work off your own shoulders. (more…)

Ever get the comment “I’d love to buy your product, but I just can’t afford it”? Or–how about the even more blunt “That seems expensive!”

Here’s the truth: You probably don’t need to lower your price! In actuality, you can tweak your sales presentation or website by adding just a couple sentences, and that will close significantly more sales.

Read on for more details… (more…)

When it comes to getting a logo designed, you have a lot of choices. Should you hire someone you know personally? Someone another company recommended? Or should you try a site where you can offer a logo “contest” and pay the winner for a logo?

I’ve used several different options to get logos throughout the years:

1. I’ve designed a logo myself.
2. I’ve hired a designer I knew personally.
3. I’ve hired a logo design company.
4. And, most recently, I’ve outsourced logo creation through both 99designs and Design Outpost.

In this post, I will run through each of the above four options in detail, and suggest the best course of action for getting you a great logo design at a low price–based on my own experience. (more…)