A successful entrepreneur shares her thoughts on business success and failure.

How to Turn Your Business Into a "Referral Machine"


Referral program.
Set up a referral program for your business and
turn it into a “referral machine”.
As small business owners, referrals from existing happy customers are one of our easiest (and best) ways to gain new happy customers. So why do we often make it harder than it should be for our customers to refer new customers?

In this post, I’ll show you a few ways you can put a referral program in place so your customers can easily refer others to help your business grow. Putting this plan into action may increase your sales by 100% or more, so make this a priority. (more…)

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Why Most Internet Marketers Fail


Why most Internet marketers fail.
Richard writes in with a question: “When can a person tell a blog is just about making money with affiliate sales vs. truly helping a person or business? Sometimes they sound really alike.”

This is a great question. Many bloggers–myself included–run promotions for both our own and other products on a regular basis. Some blogs are heavily promotional, with an affiliate link in nearly every post, whereas other bloggers make their money mostly through advertising and only rarely include affiliate links in their posts.

First, let’s look at things from a blogger’s perspective. Then, I’ll give you a few metrics to help you decide which marketers to follow online. (more…)

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How to Manifest Large Sums of Money


Manifest money.
Manifest money — even huge sums! Here’s how.
I smile at the delicious irony of this blog post compared to my last one. However, one of the things I enjoy most about having this blog is sharing things as I’m doing them.

It’s really easy to already be successful in some area of your life and then blog about it, looking back with rose-colored glasses and saying “This is why I am successful.” It’s much harder to blog as you go, trying things, bumping into walls and fumbling around in the dark, and risk looking like a complete fool when things don’t work out as planned. (more…)

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How to Increase Your Web Site's Traffic


Increase web site traffic.
Increase web site traffic with these simple tips.
Traffic can really make or break your website.

If you crank out piece after piece of great content, yet no one reads it, it can be demoralizing. (This, I think, is why most bloggers quit after a few months.)

If you have a great product or service that you know can help a lot of people, but no one knows about it, and you’re on a limited budget, it can seem impossible to get your business off the ground.

I understand. I’ve been in both of those places, and in both of those cases, traffic can help. Today, I’ll take you “behind the scenes” and show you one of the big ways I grew a business in a highly competitive industry to the $1 million mark, and also how I grew this blog to one that gets massive traffic every month–in the top 0.1% of all websites by traffic, according to Alexa.

Then I’ll show you how you can do the same thing…and grow your business by leaps and bounds without killing your wallet by buying advertisements. (more…)

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I'm Erica Douglass.
After selling my online business at age 26 for over $1 million, I created this blog to help you grow your own business quickly.

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