Your customers are speaking
a different language than they were
a few months ago…We, as business owners and marketers, have failed to realize that the game has completely changed.

Our customers are speaking a different language than they were even 3 months ago. The sales tactics that worked a few months ago won’t work now without major tweaking. Furthermore, I don’t see any business that has really picked up on our customers’ new language. (more…)

In which I eat “rabbit food” for a month
in my quest to feel better.Most of us who are business owners — and even those who are happy hard workers — seem to have a disconnect between our personal lives and our business. We work late into the night, eating fast food or microwaving something “quick”. In many cases, we don’t have time to cook healthier food or even go to a restaurant and sit down to eat.

We also skip routine health checkups and don’t go get health problems looked at unless they are acute (a.k.a. affecting our work!) Our bad diet and stress are huge risk factors, but since many health conditions take years to show up, we rationalize and assure ourselves that we’re “fine.” (more…)

If you haven’t taken a look at erica.biz recently (especially if you’re reading this in an email or in your RSS reader!), come take a look now! I have a new design!

A Quick Tour of the New Theme

There are a few new items on erica.biz that I wanted to point out: (more…)

Feeling underappreciated? Try this simple remedy.Every once in a while, I get depressed and unmotivated. Of course, with depression comes the inevitable feeling-sorry-for-myself moments.

I was having one of those today while taking a shower, bemoaning my life, when a new thought occurred to me. (more…)

Like you, I get many holiday gifts every year I don’t use — from clothes that don’t fit to food I don’t eat to soaps and bath accessories I don’t need. These products fill our landfills and clutter our closets. Worse yet, they are often quickly forgotten and don’t make an impact on our lives.

Here, then, are five strategies you can use to give meaningful gifts your recipients will love — and actually use! (more…)