A successful entrepreneur shares her thoughts on business success and failure.

Are You Ready?


This blog post is raw, unedited, and from my heart.

I’m at the Train the Trainer workshop in Los Angeles, CA. The goal of this 5-day workshop is to train you on how to speak in front of an audience…from specific ways of handling questions to actually getting up there on stage and speaking.

Tonight was “Outrageous Night”, where we had to dress up in costumes and perform a minute-and-a-half song in front of 100 people. We were not allowed to lip-synch or talk. (more…)

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Beat the Big Corporations by Delivering the Best Customer Experience



Is emulating the “big boys” really a key to success?
One of the most common mistakes I see when people first start a business — and I see this one clearly because I did it myself — is to want to make themselves look more “corporate.”

Sometimes, corporate is good — it’s professional. For instance, I don’t recommend using those tear-out business cards with dotted-line edges. Can we put those back in the 1980s where they came from? ๐Ÿ˜‰

The mistake I most often see is not in business cards, though — it’s in the message of your business. There is a pervasive belief that the more “corporate” your website and emails look, the better.

I completely disagree, and here’s why. (more…)

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Why I Became A Blogger


In May 2007, at the I Can Do It conference, I had a defining moment that changed my life.

I had come to I Can Do It with my mother that year. I was driven to come to the conference because I had known since I was quite young that I was destined to become a writer. But I struggled to connect with any author at the conference. They were swoopy and syrupy and spiritual, and they had legions of adoring fans who mobbed them for autographs. I was practical, a straight shooter, and a technology freak who owned a web hosting company. I felt uncomfortable and out of place.

The conference had started on Thursday, and on Saturday night, I finally broke down in our hotel room. The tears flowed, and I explained to my mom that I had wanted a sign at this conference as to what I was supposed to do to become a writer, and I hadn’t seen it.

My mom said, “Don’t write this off yet. You have one more day here.” (more…)

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The Best Way to Invest Your Money During An Economic Downturn


The fear is palpable. I read it in your emails and I see it in your Twitters. The stock market has plunged (as I write this, two days in a row) and your retirement money is getting sucked dry. If you own a house, it’s probably worth less than it was a few years ago. Finally, your debt payments are taking up a large amount of your monthly income. It’s enough to make your head spin!

Given that nearly every class of investment seems to be going down, what is the best way to invest your money (for the long and short term) to buck the trend? In this post, I break down how to invest your money during this downturn, based on how long your investment horizon is. (more…)

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I'm Erica Douglass.
After selling my online business at age 26 for over $1 million, I created this blog to help you grow your own business quickly.

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