A successful entrepreneur shares her thoughts on business success and failure.

Two months later…


It’s been a little over two months since I wrote my last real blog entry, “It just doesn’t feel quite right…”

Where did I disappear to in those two months? Let’s just say I took an emotional hiatus. Yep, I put up a big ol’ wall, just like I had as far back as when I was 13 years old. As you read in my blog, I resolved not to think about those things any more. In fact, I resolved to just not think about anything emotional for a while. After all, I knew my company could function better when I worked like a machine (and worked my butt off) than when I was an emotional mess. So I said “Fuck this” and put up a wall.

Simpli did really well in those two months. We met our revenue goals for 2005. We completed a datacenter move. The datacenter move was complete hell, but Russ and I pulled through with little to no sleep for 5 days and pulled it off. It was good that we got it finished.

I went to NYC in November, to LA (for IBI Dec. 5th-12th), and to Miami for New Years. I met S in NYC, who is definitely the person most like me in this world. I don’t think I’ll ever meet someone more like me. It’s crazy to know how someone will react even before they say anything, but S and I are like that. This makes us great friends, but also likely to drive each other crazy on a regular basis. ๐Ÿ™‚ We talk every day. I told him I didn’t want a relationship because we’d end up killing each other. I think we both know this and this is part of what helps us be such close friends…that we know we have that boundary there where we can walk away at any time and take some time for ourselves without suffocating each other. It is pretty cool to know someone who is the opposite-sex version of you. I guess I always wondered what I would turn out like as a guy. Well, now I know I’d probably turn out like S. Which is not at all bad. In fact, he’s a pretty cool guy! But I suppose I have a biased opinion, being that we are nearly identical in our thought patterns.

S and I spent New Years together in Miami, too. No, I don’t have any pictures, mostly because I had this gross eye infection that made me look kinda crazy. (Google image search for “sty” if you want to see what I had. Yuck!)

I did post pictures of NYC on Flickr, but none of me and S. Sorry. Neither of us are photogenic.

Back to the wall. I had a lot of fun in the past couple months, but unfortunately it didn’t solve the nagging feeling I had. I successfully kept the wall up until last weekend, when I saw R for the first time in 2 months. Within an hour of seeing him again I felt the wall come crashing down and I was crying.

You see, for the past couple months I have ignored the gnawing feeling. I distanced myself emotionally from everyone. I did this all because, deep down inside, I have a huge fear. That is the fear that something about me makes me inherently unlovable.

I don’t mean unlovable as a friend. I have lots of friends who love me, and I know my family loves me. But I feel that there’s something that makes me unable to have a long-term relationship with anyone. I have some idea of what it is — that I’m a real perfectionist and I don’t think anyone, including me, lives up to my standards. But I can’t seem to let this go long enough to enjoy a relationship. It’s like a compulsion — whenever someone lets me down, I don’t deal well with it. I get angry. I yell, I scream, and I distance myself from that person. A lot of times, the distance is permanent. Other times, like with R, my feelings are too strong to make it a permanent distance, and I reach out again, only to inevitably be disappointed and hurt again.

R is particularly frustrating because there are so few personality clashes there, and a lot of things I really like about him. (Okay, love. I’ll say love.) He and I get along really well. I know I’ve said that before, but there’s something in my heart that doesn’t want to let him go, because he actually makes me really happy when we’re together. It’s when we’re not together that the nightmares kick in and I constantly worry that I’m not good enough for him or that he’ll find someone else who fulfills all of his needs. And the fact is that he probably will. He probably will, and then I’ll be left to look through the window just like I do now with FG, and see how happy he is and wonder what it is about my personality that forbids me from finding this happiness with another person.

I admit it. You have it in writing now…I have such a perfectionist trait that I break out in physical symptoms, like itching, when people don’t meet my expectations, which are set so ridiculously high that no one can meet them 100% of the time…not even me. And yet I don’t know how to stop it. I see the devastation it wreaks when I demand so much of people. I’ve watched people break down in front of me because they can’t meet my expectations. And yet I can’t seem to control this, this thing that runs my life, that makes me so hugely successful but at the same time is slowly killing me. The drive and the passion that I have for succeeding come from this, or (in my perspective) are enhanced by it. But it’s also crippled me; it makes me constantly worry that Simpli will fail, or that I will run out of money, or that I’m in debt. And it runs my interactions with other people, to the point where people don’t want to be around me because I can’t stop being driven. I can’t relax.

It’s out of control and I need help. I don’t know what kind of help I need. I’m not really into the whole medication thing. But I know that I need to learn how to relax, and I know that I really love people who can help me relax, like FG and R. But I also know I drive those people away with my perfectionism. I need to figure this out, but I don’t know how. I don’t know what to do. This drive may make me really rich (it looks like I’ll be an official millionaire before the end of the year), but it doesn’t make me happy… and happy is what I need more than anything else right now.

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Wario Ware goes DOWN!


Haha! D and I kicked Wario Ware’s butt today. Finally, at 1AM, I conquered the final stage to beat the entire (GBA version) of the game. Also up for some butt-kicking earlier today was Katamari Damacy’s damn cow stage. God, I hate that level. “Cow statue (small)” my ass!

Do you ever look at the clock and realize you have been playing video games for more than 13 hours straight, with only 1 break to eat? Yeeaaahh. I think I had things I was actually supposed to get done today, but oh well. ๐Ÿ˜‰

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You wanted a blog about NYC, but you're not going to get it yet!


I have a lot to write about my trip to NYC, and many pictures to post, too. Yes, I had fun. Yes, it was one of the best vacations I’ve ever had for several reasons. But that’s not what I want to blog about tonight. I want to blog this conversation because I need a “bookmark” that I can refer to later.

Keep in mind that I first started chatting with this guy only a few hours ago. Although we’ve known each other for quite a while, we’ve only been “Internet acquaintances” and have never chatted before. (Screen names changed to protect the innocent.)

[22:40] Me: I should just admit that I’m not really into the whole serious relationship thing… I get bored too easily.. but something in the way I grew up makes me feel guilty for thinking that way :-/
[22:41] Me: I love that first night… it’s so erotic… but I quickly get bored
[22:41] Me: After a couple months I want someone new and exciting so I can have that first moment again.
[22:43] Guy: ar you that way with jobs, too?
[22:44] Me: No, I’ve been running Simpli for 4+ years, and I’ve been full-time with it for about 18 months now
[22:44] Me: I love Simpli ๐Ÿ™‚
[22:44] Guy: so see, if you love something it doesn’t get boring. ๐Ÿ™‚
[22:44] Me: I haven’t had a FT job working for someone else since like 2003.
[22:44] Me: FT W2 job since 2002. 1099 since 2003
[22:45] Guy: but Simpli gives you new challenges all the time right?
[22:45] Me: Yes, it’s true… I created the company, so I can do whatever I want with it… that’s part of my passion… I can do whatever the fuck I want.. it’s a great feeling
[22:46] Me: I can sell it off for several hundred thousand dollars and just wander around the world if I really want to, at any time
[22:46] Me: Or keep working at it and make millions
[22:46] Guy: so you’re a control freak… so it would SEEM that you’d want a guy that would do whatever you want… but that’s wrong, you need a guy that you have to work at
[22:46] Guy: someone who’s as ambitious and controlling as you are.
[22:46] Guy: someone you have to work at to keep you both happy
[22:47] Me: I’ve gotta have someone who wants crazy adventures all the time too… and someone who loves traveling and seeing new places… and fucking in those new places. ๐Ÿ˜€
[22:48] Guy: EXACTLY!

And after an hour of talking to me, he pretty much summarized it. Imagine my shock that someone who didn’t even know me could so easily summarize what I wanted in a guy. Because, see, it’s not really about the car he drives, or any of that stuff (even though I’ll mercilessly tease about those sorts of things.) It’s just that I want someone who’s going to make my life new and exciting on a regular basis, and who knows when to take control and when I want to be in control. Which is a challenge, I admit. But then, I don’t think I ever said that I would be easy to please! ๐Ÿ˜‰

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simpli.biz aer teh winnar!!!


Woooooooo!!!

*Erica stops running around the room long enough to type a blog*

Most of you know that I designed the Simpli website years ago (in 2002, to be precise.) It has since not really changed. While it desperately needs a facelift, I don’t have the time for it and I can’t really afford to hire a designer (even though we have some great ones hosting with us at Simpli!)

So when I saw a contest for web hosts where the prize was a free website redesign, I submitted Simpli.

The field was narrowed to 20 contestants last week and I was asked to submit answers to several questions about why we wanted a website redesign. Since I’m best with essays, I turned it into an essay… and even attached some pictures of our staff! Here is the first part of my essay:

Last month, I received a phone call from a potential customer. “We’ve used your service before and you guys were fantastic,” he said. “We’re interested in a dedicated server for a new project, and I was wondering if you could answer a few questions.”

“Sure!” I said.

“We looked at your website, but we can’t figure out what we need from it,” he said. “Honestly, we really love you guys, but if we would have stumbled on this website without having used your service, we would have not ordered from you.”

“Oh?” I asked. “Why is that?”

“It looks unprofessional and I can’t find the answers to my questions on it,” he replied. “That’s why I called you.”

This customer went on to place a $1,690.00 order with us for a year upfront of a dedicated server on October 21, 2005. That’s $1,690.00 that we undeniably would have lost due to our website design had he not worked with us previously and known our service and level of professionalism.

My conversation with that customer is what made me apply for ReInvention.

We are looking for a website that really showcases our commitment to our customers and our personal service. We want a completely unique website that we can be proud of. One thing that I really want to get rid of are those stock photos of “happy telemarketers” that are on so many websites. Our current website has some, too. I have attached two pictures that are the “real” Simpli — one is of one of our employees, Ben, building a server, and the other one is of me cheesin’ with some RAM and processors that we recently ordered for a customer. These are the kinds of things I want to put on our website. I really want to give off the vibe that we are REAL people who care about our customers, and that customers can always reach us when they have a problem or concern. That’s what has garnered us hundreds of satisfied customers so far, and our current website shows none of that. I also want to post some in-depth testimonials from current customers — we can furnish audio and customer pictures, which I think would be a unique way to do a testimonial.

The winner was announced today — and guess what…it was Simpli! ๐Ÿ˜€ Simpli has won a $5000 website redesign courtesy of Template Monster. With the redesign contest comes lots of free publicity, too, since this is like a reality TV show for the web where they go in-depth explaining every piece of the redesign and why they made the decisions they made.

I’ll keep posting with the results as we get them, but expect a complete facelift of www.simpli.biz in a few months. It certainly deserves it. I can’t wait to see what we come up with!

P.S. James of TemplateMonster explains why they chose Simpli.
Edit 8/15/2008: Since this link is now dead, I pulled James’s post from archive.org to save for posterity here:

I received 13 briefs we (David (CEO of Template Monster), Paul, and me) had to choose from.

Now we are ready to announce the winner of the contest. It is… www.simpli.biz!
Our congratulations to Erica Douglass!
We really like her brief and the company of course but not the website as it really needs some help on design.

I now quote Paul on the reasons why we have chosen simpli.biz:

Quote:
1. She is the most open to changes and new direction when it comes to
her company image.

2. She can readily identify why her current site isn’t working, not just
whether she likes or dislikes it, but how her business is directly
impacted by the design and engineering of it.

3. Her needs are manageable. Her site is sizable, but not overwhelming
for a first-time Reinvention project.

4. She expresses herself better than any other candidate. She will be
easy to work with when it comes to keeping the project moving and
working with her content.

5. From a visual design perspective, she needs help about as badly as
anyone, worse than most ๐Ÿ™‚

We would like to thank all the applicants who took the time to send us their briefs.
Most of the sites submitted need some design help but we are limited with our resources and cannot help each applicant. We are really sorry about it. But we hope that you will stick to ReInvention so you could learn how to produce good design.

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After selling my online business at age 26 for over $1 million, I created this blog to help you grow your own business quickly.

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