A successful entrepreneur shares her thoughts on business success and failure.

Why You Should Talk To Investors (Even If You’re Not Raising Money)


Raising Money for a Startup As the owner of a startup, should you raise money for your business?

There are arguments both ways. In the software industry, developers are expensive, and it may take 12-24 months to come up with a viable product. Also, software companies are typically popular with acquirers, as the perception is that there is less work involved and they are more “scalable” than a service-oriented business. (Instagram had just 13 employees and was acquired for $1 billion.)

The flip side is that you can give up a lot of your company (and, perhaps more importantly, control of your company) to investors, and it may take you some months or years to find the right combination of code that customers will actually pay for. (At least in our market–business-to-business–we actually want people to pay for our software. I know, novel concept!)

To Raise or Not to Raise?

I’ve been on the fence about raising money for Whoosh Traffic. On the one hand, we are doing well–we have a Fortune 500 company using our rank tracker, as well as many other customers. Our business isn’t currently immensely profitable, but it is making enough to pay the bills.

If we don’t need the money, should we raise anyway while the climate for funding is exceptionally good (as it is now)? Or should we focus on product development and grow our way into strong profitability? (more…)

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Austin, TX vs. Silicon Valley: Can You Really Build A Successful Company "Outside the Bubble"?


Austin, Texas After 10 years in the Bay Area, and two years after that in San Diego, I’ve finally ended up in Austin, TX. I know you’ve been clamoring for a post on what I think about the startup climate (and the general “scene” here in Austin); this is that post. I’ll also outline when I think you should head to the Bay Area vs. another city like Austin. (more…)

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The Nastiest Habit (That We All Have)


The Nastiest Habit On Facebook, everyone’s lives look happy. Including mine! I just went on a cruise–I have an amazing fiance. Whoosh Traffic just had its best day ever and it’s looking like we might hit a million-dollar revenue run rate by the end of the year. I have an awesome team–and yes, I just bought my first house!

So what is there to be sad about?

I don’t know, but I find I get sad anyway sometimes. There doesn’t seem to be a reason for it–it just happens. (Well–I can tell you that it happens more often when I eat bad food and spend too much time at the computer.)

But no one posts about that on Facebook. On Facebook, we all have perfect lives. We only post the good stuff.

I believe there’s a lesson to be learned here. (more…)

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How Self Made Millionaires Succeed–Are You Making One of These Mistakes?


Self-Made MillionairesErica’s note: This is a guest post from Jaime Tardy, who blogs at EventualMillionaire.com. I thought it would be interesting to get some perspectives from other people who have had success, both online and off, so I invited Jaime to post this based on her huge archive of interviews. Links to the full interviews are included where it is possible.

Jaime writes:

I’ve interviewed over 50 millionaires in the past year, and three big mistakes keep coming up. Here’s how successful millionaires found out how to get through them: (more…)

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One (Common) Marketing Tactic That Can Ruin Your Business…


Sun & Oracle
Scott McNealy, former Sun Microsystems CEO, and
Larry Ellison of Oracle announce a closer partnership
in 2006, which led to Oracle acquiring Sun in 2009.
There’s one (unfortunately common) marketing tactic out there that can actually take down your entire business. This is the true story of how I watched it unfold at a Fortune 500 company… (more…)

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After selling my online business at age 26 for over $1 million, I created this blog to help you grow your own business quickly.

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